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RECLAIM THE WORD

Original terrorist Clothing

Since inception, our philosophy has been to provide an antidote to the branded juggernaut of mass-produced fashion and sterile clothing that pollutes our environment and our minds. In true Jago spirit, we seek inspiration in those who were wrongly labelled terrorists throughout history and aspire to dress those who challenge the norms today: Punks, artists, activists, thinkers...

A Child of the Jago looks at an alternative British tradition!

We challenge the current fashion industry by daring to create outside the ephemeral tyranny of trends. In protest against the much normalised fast fashion industry and its highly polluting methods, we endeavour to produce timeless pieces, that are born out of a passion to stand out and make a statement. Layered with historical and cultural references, our garments are designed to accompany you for a lifetime and are crafted with the care and respect of artisanal tradition while considering all aspects of a more local and sustainable way of creating clothing and accessories with meaning.

S E A R C H